Wednesday, May 05, 2010

"Oh, give us the man who sings at his work." Thomas Carlyle

"The right man is the one who seizes the moment." Goethe

"Know the true value of time; snatch, seize and enjoy every moment of it. No idleness, no laziness, no procrastination." Philip Dormer Stanhope

Today's image: Untitled by LJ. Great capture. Thank you very much for sharing.

Some good reads that deserve your attention.

This Scott Belsky book is a gem. The subtitle - "Overcoming obstacles between vision & reality" - sets the table for this good read.

Belsky offers solid insights and suggests a practical systematic approach for managing and directing the "creative psyche."

"...when we closely analyze how the most successful and productive executives, entrepreneurs, and businesspeople truly make ideas happen, it turns out that 'having the idea' is just a small part of the journey, perhaps only 1 percent of the journey." Amazon info, here.

The brothers who brought us Made to Stick and an interesting monthly read in Fast Company now have on offer Switch a story-driven narrative about that beast change. That they acknowledge, suggest Nudge, the fine writing of Richard Thaler & Cass Sunstein, as well as the Carol Dweck treasure Mindset, indicates these guys have done their homework.

"...we argue that successful changes share a common pattern. They require the leader of the change to do three things at once...Our goal is to teach you a framework, based upon decades of scientific research, that is simple enough to remember and flexible enough to use in many different situations..." Amazon info, here.

Jaron, a pioneer in virtual reality technology, has written a controversial "manifesto."

"...For millions of people, the internet means endless free copies of music, videos, and other forms of detached human expression. For a few brilliant and lucky people, the internet has meant an ability to spin financial schemes that were too complex to exist in the past, creating dangerous, temporary illusions of risk-free ways to create money out of thin air...there are obvious short-term benefits for some people, but ultimately a disaster for everyone in the long term." Amazon info, here.

Read a good book lately? Your suggestions are welcome. Please do share, leave a comment and suggest a read. Thank you very much.

We are all fortunate, blessed to be living in this very cool emerging world of hyper-connectivity. A new normal of always-on and nowness fueled by our access to and dependence on the network. Our handsets, boosted by that almost ubiquitous accelerant, wireless access, are driving totally new behaviors. Mobile is redefining the fundamentals, part of that is the very meaning of local, it's a whole new grammar and sense of place. Forget about DMA and census block code. The new local is defined in GPS terms - exactly where you are within three feet or less (think P.K. Dick). Time and space are obliterated in one click. Touch is the coming gesture, the new click. We are witness to a profound shift. A gradual fading of the desktop and its mouse. They're going the way of that fax machine handshake noise which is now merely years away from being pop culture trivia, and along with internet dial-up connection noise, an audio question on Jeopardy.

You've no doubt noticed, there's increasing chatter, buzz and discussion about all these early iterations of social networking and the social graph. YouTube, Facebook, Twitter and LinkedIn have captured respectable shares of mind.

Some perspective.

As a guy who was a dot com CMO back in the day, in what can reasonably be characterized as the first major wave of our digital networked society, the differences, compared to today, are indeed dramatic. In the first wave we all accepted the same operating mindset - spend your VC money as quickly as possible. The logic being you could get an equal, or greater, amount of cash in the next round. It was all about your "velocity" of spend, the rate at which you burned money. The table stakes included 20K a month for a PR firm, and at least one million dollars a month in advertising. You weren't considered to be in the game until that first full-page ad appeared in The Industry Standard (The Bible, "the newsmagazine of the Internet Economy"). At one point our CEO called me out during an off-site senior staff meeting for not spending enough money.

Today, the aggregate 2009 ad spend of YouTube, Facebook, Twitter and LinkedIn would fall short of what we spent in one year at that now long gone dot com. This is nothing short of revolutionary. But wait, there's more because we're just getting started.

Something's happening here
What it is ain't exactly clear

According to Tom Webster the awareness of Facebook and Twitter is now over 80%, among the 12+ population in the US (Edison Research: Twitter Usage in America 2010).

Twitter's 2009 earned media included a segment on Oprah. Be honest. When was the last time anything your company did was featured on Oprah? The new rules of engagement suggest that the smartest kids working at social networks are enjoying the significant and unique benefits of earned media while the majority of us continue using an increasingly dated playbook (we pay for media). Conversely, the lasting power of the prime time (and live sports) television spot is confirmed daily - it continues to lead the communications mix in Apple product introductions. TV sellers should be using this to make their case.

The time for merely talking about social networks is coming to an end. It's time you and your team get serious and actually get into the game. You must have a well-reasoned strategy. However, you can forget about any urgent need to be correct. Just jump in with purpose. At this point we're all making this stuff up as we go along and don't let anyone tell you any different. If you and your team have a social networking success story please get in touch. I would love to learn what's working for you and, with your permission, share your story here.

Back to the countdown. The great news is, according to Tom, Facebook and Twitter usage estimates are still under 50% of the 12+ US population. Think of it this way, it's late 1975. FM radio first reached a 50 share of American radio listening in 1976.

Cohort replacement is the pure essence of nature at work. The digital immigrants have the advantage of years behind them while the digital natives are living closer to the future, the advantage of significantly more years ahead. I'm reminded of those old white AM radio guys in 1975 telling us FM kids that "nobody has ever complained about the quality of music on our station, your 'music sounds better on FM' argument is just stupid, it's ridiculous."

We can do this. As Gary Hamel once wrote...

"All that matters
is whether you care enough

to start from where you are."

High signal, low noise: Are you reading BrandSavant, Tom Webster's personal blog? It's a serious conversation about "gaining insight from social media data." Jump there now, it's here. Put this one in your reader. You'll thank me later.

Bonus: Beyond the Information Revolution by Peter F. Drucker. The Atlantic, October 1999.

blog comments powered by Disqus