"We don't get them to try our product by convincing them to love our brand. We get them to love our brand by convincing them to try our product." Bob Hoffman
"Understanding comes from focusing, chewing, and relentlessly ragging on a problem. It comes with false starts, dead ends, and frustration. Thinking requires time and space. It's slow. It means saying I don't know. In short, thinking is everything the modern workplace is designed to eradicate." Shane Parrish
Today's image: Some of 2016's best non-fiction reads.
What a year! As it comes to a close, please allow me to suggest some reading. Here are Amazon links to the books featured in today's image. Is there a 2016 book you would recommend? Please do share in the comments.
Competing Against Luck: The Story of Innovation and Customer Choice. By Christensen, Dillon, Hall and Duncan. Amazon link
Pre-Suasion: A Revolutionary Way to Influence and Persuade. By Robert Cialdini. Amazon link
Magic and Loss: The Internet as Art. By Virginia Heffernan. Amazon link
Invisible Influence: The Hidden Forces that Shape Behavior. By Jonah Berger. Amazon link
Off Script: An Advance Man's Guide to White House Stagecraft, Campaign Spectacle, and Political Suicide. By Josh King. Amazon link
The Seventh Sense: Power, Fortune and Survival in the Age of Networks. By Joshua Cooper Ramo. Amazon link
And one from 2015 which I read again and highly recommended again this year...
Team of Teams: New Rules of Engagement for a Complex World. By McChrystal, Collins, Silverman, and Fussell. Amazon link
And one other, not pictured above...
Thanks for stopping by. More content coming here later this week.