Monday, December 26, 2016

"We need to remind ourselves that advertising is for the customer. It is they who ultimately determine whether advertising is good or not - in that they vote with their purses or wallets." Vic Polkinghorne & Andy Palmer

"We don't get them to try our product by convincing them to love our brand. We get them to love our brand by convincing them to try our product." Bob Hoffman

"Understanding comes from focusing, chewing, and relentlessly ragging on a problem. It comes with false starts, dead ends, and frustration. Thinking requires time and space. It's slow. It means saying I don't know. In short, thinking is everything the modern workplace is designed to eradicate." Shane Parrish

Today's image: Some of 2016's best non-fiction reads.

What a year! As it comes to a close, please allow me to suggest some reading. Here are Amazon links to the books featured in today's image. Is there a 2016 book you would recommend? Please do share in the comments.

Competing Against Luck: The Story of Innovation and Customer Choice. By Christensen, Dillon, Hall and Duncan. Amazon link

Pre-Suasion: A Revolutionary Way to Influence and Persuade. By Robert Cialdini. Amazon link

Magic and Loss: The Internet as Art. By Virginia Heffernan. Amazon link

Invisible Influence: The Hidden Forces that Shape Behavior. By Jonah Berger. Amazon link

Off Script: An Advance Man's Guide to White House Stagecraft, Campaign Spectacle, and Political Suicide. By Josh King. Amazon link

The Seventh Sense: Power, Fortune and Survival in the Age of Networks. By Joshua Cooper Ramo. Amazon link

And one from 2015 which I read again and highly recommended again this year...

Team of Teams: New Rules of Engagement for a Complex World. By McChrystal, Collins, Silverman, and Fussell. Amazon link

And one other, not pictured above...

How to Make Better Advertising and Advertising Better: The Manifesto for a New Creative Revolution. By Polkinghorne & Palmer. The Design Museum Shop in London sells this book online. To purchase click here

Thanks for stopping by.



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