"What the business thinks it produces is not of first importance. What the consumer thinks he is buying, what he considers 'value' is decisive." Peter Drucker

"Limiting one's pursuits to one lone avenue without benefit of change or diversion can result in a form of vapidity which sometimes deadens imagination." Edwin Uhl

"The virtue of imagination is its reaching, by intuition and intensity, a more essential truth than is seen at the surface of things." John Ruskin

Today's image: Ordinary magic by IrenaS. Beautiful. Thanks for sharing.

Good reads: Talent Is Overrated by Geoff Colvin [Amazon info]. Outliers by Malcolm Gladwell [Amazon info]. Fiction, worth reading, again: The Road by Cormac McCarthy [Amazon info]

Live ammo: You have a talent working for you. A well known talent with a history of thirty years in the market. The talent has consistently delivered top ratings for decades under diary measurement. Since the introduction of PPM the talent has failed to show the same winning numbers. The most recent monthly numbers show the talent is ranked 20th in demo a year after being moved from afternoons on one station into a morning drive shift on another station. You have two and one-half years remaining on the talent's agreement, an obligation of approx three million dollars. You play or pay the talent? In the case of CBS they made the decision last week to pay the talent, Steve Dahl, rather than continue to play him. Your thoughts? Back to blog about this Monday.