"If you don't like change, you're going to like irrelevancy even less." General Eric Shinseki

"Mark my words, folks: we're all being seduced by a dangerous and sexy online mistress named Social. If you haven't fallen for her yet, you will." Dave McClure

"Markets are conversations." Doc Searls

Today's image: Untitled by Medeia. Amazing shot. Thank you for sharing.

Three books for your consideration. Each is highly recommended, especially for broadcasters and media folk.






















The Chaos Scenario. Amid the Ruins of Mass Media, The Choice for Business is Stark: Listen or Perish. - Bob Garfield [TheChaosScenario] Amzn info

The New Community Rules: Marketing on the Social Web. - Tamar Weinberg [Techipedia] Amzn info

The Cluetrain Manifesto. 10th Anniversary Edition. - Rick Levine, Christopher Locke, Doc Searls, David Weinberger [Cluetrain] Amzn info

Bonus: The ever engaging Marta Kagan and gang at the integrated marketing agency Expresso have updated their popular presentation What the F**k Is Social Media. View the deck (via slideshare) here. Bravos to Marta!