"Scarcity comes from distinction. And distinction comes from being bold and meaningfully different. Rediscover your unbridled imagination and idealistic hopes, and create new and preemptive benefits. Shatter what conventional wisdom tells you can be done. Pour your heart into your idea. And pour your soul into bringing it to life." Tom Asacker

"Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against the play-it-safers, the creatures of the commonplace, the slaves of the ordinary." Cecil Beaton

"Whatever you can do, or dream you can do, begin it. Boldness has genius, power and magic in it. Begin it now." Goethe

Today's image: By God's Grace by night86mare. Wonderful shot. Thanks for sharing.


Welcome to December and the final days of 2010. It's been an interesting if not exciting year but, as ever, the best is yet to come. Please let me suggest you give some serious thought to these questions...

Did you achieve the successes you wanted, needed to happen in 2010?

Are you ready, prepared to make 2011 the best year of your career and a record-breaking year for your enterprise?

No matter how you answer these questions you (and all on your team) will benefit from reading Opportunity Screams: Unlocking Hearts and Minds in Today's Idea Economy, the latest book by Tom Asacker. [Amazon info]

Tom's little book is a gem. It's one of those rare books that will make you think and inspire you to take action. It's a book you'll want to keep handy and return to, a book that will deliver fresh (and refreshing) insights with each new read.

What it's not...a book of rules, another collection of one-size-fits-all formulas or generic best practices.

What it is...a distillation of Tom's over twenty years of study into what works and doesn't work in the marketplace. Tom provides a framework, a practical template, for how to more deeply understand what's happening in today's increasingly complex and constantly changing idea economy. This book will help you to recognize those marketplace patterns most deserving your attention and, using Tom's framework, give you a genuine competitive advantage on the road ahead.

Opportunity Screams is simply one of the best business books of 2010. Get yours and get some to share this holiday season. [Amazon info]