"Creativity is thinking new things. Innovation is doing new things." Theodore Levitt

"Perfection is achieved not when there is nothing more to add but when there is nothing more to take away." Antoine de Saint-Exupery

"Social media is like teen sex. Everyone wants to do it, nobody knows how. When it's finally done, there is surprise it's not better." Avinash Kaushick

Today's image: Think, Create, Experience by Amanda Mac. Very cool shot. Thanks for sharing.

Allow me to again suggest that in matters related to media and marketing we are living in times of dramatic fundamental change, incredible disruption, amazing opportunity.

Recently I picked up Understanding Me: Lectures and Interviews by Marshall McLuhan. Edited by Stephanie McLuhan and David Staines, with a forward by the gifted writer Tom Wolfe. It's a wonderful read. [Amzn info]

From a McLuhan lecture at Georgetown University in 1964...

"In moving from the neolithic age to the electronic age, we move from the mode of the wheel to the mode of the circuit, from the lineal single-plane organization of experience to the pattern of feedback and circuitry and involvement. During the many centuries of specialist technology, man cultivated habits of detachment and indifference to the social consequences of his new specialist technologies. In the age of circuitry, the consequences of any action occur at the same time as the action. Thus we now experience a growing need to build the very consequences of our programs into the original design and to put the consumer into the production process. By awakening to the significance of electronic feedback, we have become intensely aware of the meaning and effect of our actions after centuries of comparative heedlessness and non-involvement....Electricity made possible the extension of the human nervous system as a new social environment."

Which brings us to a fresh and much discussed batch of feedback deserving of your attention.

Tom Webster and Larry Rosen, cool kids in residence at Edison Media Research, have posted some writing with merit. Invest the bandwidth, thank me later. Radio's Looming Crisis Is Not Digital by Tom, here. Radio's Stimulus Package by Larry, here. Coming to a browser near you soon - the Tom Webster Conclave webinar, details available here. [FD: I serve on the Conclave board]

Recommended radio read: Turn It Up! American Radio Tales 1946 - 1996 by Bob Shannon. Fifty-eight chapters of fun. From Lee Abrams to Wolfman Jack with a cast of stars including Chuck Blore, Jerry Boulding, Dick Clark, Rick Dees, Tom Donahue, Bill Drake, Paul Drew, Bill Figenshu, Bob Henabery, Tom Joyner, Casey Kasem, Larry Lujack, Gordon McLendon, Bobby Rich, John Rook, Ed Salamon, Scott Shannon, Fred Winston and over thirty others. Check out Fred Winston's free podcast about the amazing Dick Biondi, get more info and order your copy of the book, here. [FD: I serve as an unpaid adviser to the author]