"The competent creative man does not approach his job solely in terms of making an advertisement, or a series of advertisements. He must approach it with a clear understanding of what other factors are involved in the sale of the product."
"A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself."
"If you're not fertile and imaginative and full of wonder and curiosity, I urge you to stay away from advertising."
My first job in Chicago put me to work in the Prudential building, then home to The Leo Burnett Company. Having studied the great Leo Burnett, it seemed totally right that every Burnett person I chanced to meet was bright, enthusiastic and excited about their job. It was a Burnett exec who first suggested I pay attention to the brilliant George Lois. Years later had the good fortune to engage George and his equally brilliant partner Dale Pon in a project.
Johnny B good: Jonathan Brandmeier gets attention the old fashioned way, he earns it. From today's Robert Feder...
"After an absence of eight years, Johnny B. returned to the Loop last fall. On Tuesday -- just two days before the start of Arbitron's fall ratings period -- he returned the Loop, at least for a day, to its former glory.
Everyone who does radio in this town could learn a thing or two from the master."
Read Robert Feder's "Leave it to Johnny to go out on a limb" via Chicago Sun-Times here