Good shooting, thanks Ron!
"Successful, effective messages - words and language that have been presented in the proper context - all have something in common. They stick in our brains and never leave, like riding a bicycle or tying our shoelaces. Not only do they communicate and educate, not only do they allow us to share ideas - they also move people to action. Words that work are catalysts. They spur us to get off the couch, to leave the house, to do something. When communicators pay attention to what people hear rather than to what they are saying, they manage not merely to catch people's attention, but to hold it." Frank Luntz
Congrats & Cheers: Tony Perkins and his AO team have done it again, another successful meet, this time it's AO Media happening this week in the city. Live + archive video and program details here.
David Weinberger speaking at yesterday's AO Media Buzz Marketing session (from my notes, not exact but close): "Basically you want to be interesting but marketers generally have forgotten how to be interesting because they are so concerned with shaping the message...If you can manage to be interesting you've got buzz...The fact that it sometimes works is not a model for how you market...Buzz marketing is all exceptions, an act of genius, you can't do a methodology for exceptions, for genius, can you?...Go forth and be interesting...except, you are probably, the company, especially the marketers, are probably incapable of being interesting anymore, the most interesting people in your company are your customers, your market, way more interesting than you are...message control does make people boring...Marketing is still at war with its customers." Brilliant, David! Bravo! Kudos too to Jarvis, just back from Davos, good job moderating.
Equal parts Marvin Gaye and Jack Johnson: That's the Rhapsody take on Paolo Nutini, his debut album drops in the USA today. His New Shoes track is tight, love it. Paolo clearly has buzz. Artist site here.
Wednesday, January 31, 2007