"We cannot separate the special importance of the visual apparatus of man from his unique ability to imagine, to make plans, and to do all the other things which are generally included in the catchall phrase 'free will.' What we really mean by free will, of course, is the visualizing of alternatives and making a choice between them. In my view, which not everyone shares, the central problem of human consciousness depends on this ability to imagine." Jacob Bronowski
"Perspective is worth ten IQ points" Gary Hamel
Using audience estimates and revenue numbers here is a different pov on the performance of Chicago radio stations - revenue per listener.
- WGN $55.31
- WSCR $47.30
- WOJO $47.14
- WTMX $45.53
- WXRT $45.19
- WCKG $44.85
- WLEY $41.92
- WUSN $40.16
- WBBM-AM $37.53
- WVAZ $36.64
- WLS $35.13
- WLIT $29.96
- WMVP $29.24
- WGCI $29.23
- WDRV $28.23
- WPPN $23.81
- WLUP $23.18
- WJMK $22.97
- WKQX $22.33
- WILV $20.48
- WNUA $19.86
- WBBM-FM $17.23
- WKSC $13.26
- WZZN $10.17
In a formal analysis I would prefer the benefit of additional measures. Revenue per associate and revenue per sales associate would provide good insights. Further, a calculation of the cost of creating an avail is often a meaningful measure especially as a component in pricing models and other econometrics.
1 comments:
David,
Thank you! Very interesting analysis. Sales managers take the ratings we get and are required to make the most of them, a reality (and fact of life) many fail to comprehend. I salute you for offering a fresh and important point of view on converting ratings into revenues.
ps Enjoyed your presentation at the BAC Radio Day last year.
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