Cartoon: Great ideas by Hugh MacLeod. Simply outstanding Hugh. Thanks much!

"A goal without a plan is just a wish." Antoine de Saint-Exupery

"In preparing for battle I have always found that plans are useless, but planning is indispensable." Dwight Eisenhower

CBS gets in the game: "We can't expect consumers to come to us...It's arrogant for any media company to assume that." Quincy Smith, CBS Interactive prexy via the WSJ writing by Brooks Barnes - Can CBS Put the Net Into Network? Bravo Quincy! You guys need to add audio from Dan Mason's group to your "Rolling Thunder" initiative, it's the critical missing piece in the tag line of your CBS Interactive trade ads. Audio will also provide significant younger reach and a strong depth of demo. Quality audio is a value adding asset you have that others do not. CBS should create "CBS to go" content widgets that can be used by O&Os, affiliates, or any and all other web producers. Kudos to Brooks, well done.

Quincy said it right. He gets it. He's the A student that deserves today's gold star.

The deadly combination holding back most media firms from making any real progress is hubris and the ignorance of inexperience. Phyllis Theroux said "Mistakes are the usual bridge between inexperience and wisdom." It's learning to succeed sooner by failing faster. CBS is fortunate to have Quincy in the lead.

Is It the Woman Thing or Is It Katie Couric? How's that for a headline. It's the Bill Carter writing in today's NYT here. In this 6:30pm dog fight with $540 million up for grabs my money remains with Rick Kaplan. If The CBS Evening News can be turned around Rick is the person that can get it done. However, not having a studied "Plan B" is less than wise. CBS would be smart to get Michael Rosenblum dialed into their conversations. First about fixing the Morning Show, second about the bigger strategic issues. Let me also suggest you get Dave Winer into the mix. Dave's "Checkbox News" concept has real potential. Personalized feeds for news junkies would be very cool. Further, getting news fans into the mix at the beginning of the editorial process could provide valuable feedback ("We're working on these stories, please check the ones you are interested in learning more about"). Kudos to Bill on a well written review of the bidding.

Congrats & cheers: Keith Summa on joining CBS as senior producer. Brian Williams and NBC for the first Tony Blair get.

Midtown buzz: At the risk of making this an almost all things CBS post let me just say WallStrip and throw in the name of Lindsay Campbell.

Before folks take their eyes off the ball and get all caught up in the multi-platform dance it's wise to remember the fundamentals.

Please permit me to say it again.

The play's the thing.

All that's important is what's on the screen(s) and what's coming out of the speakers...everything else is a footnote. Everything.

Make something amazing happen this week!