Tuesday, November 13, 2007

"Let your life lightly dance on the edges of time like dew on the tip of a leaf." R. Tagore

"Creativity is a habit, and the best creativity is a result of good work habits." Twyla Tharp

"Let's engage the imagination, let's call it news you can dance to." Jo Interrante

Today's image: Dance With Me, Baby by persnicketydame. Wonderful. Thank you!

P L A Y

The play's the thing

We need to put more play into the everyday. Play will put the show back into show business. Broadcast has spent the better part of twenty years focused on the business at the expense of the show. Without the show, there is no business.

Play is an important part of the hard work that is the creative process.

Play enables, empowers, encourages the creative, the spark.

Play is what brings the real creatives to the gig, they come to play.

Play needs a positive environment, a stage.

Play requires an advocate and sometime defense attorney.

Comments: The gifted talent and legendary performer Tom Kent favors us with a comment. Check it out below. Here's a taste...

"The paradigm must shift from sales first to the show first and then we will witness how dramatically the bottom line will improve. When we put money first, money will elude us. When the greater mission is first and is driven by passion and talent, watch the money pour in."

Thanks Tom!

Bonus: ze is back, he came to play, and play again.

Congrats & cheers: Steve Dahl on his big time wins in the trend. His last on WCKG was an exceptional performance. #2 12+ (to the Cubs #1 WGN), #1 25-54 pers, #1 25-54 men, #1 35-64 pers, #1 men 18+. Steve is a rock star playing at the top of his game. A certain unwritten rule applies here. The first ratings to be released after a station has been blown up (or a talent has been released) will invariably be good, exceed any expectation and defy all logic. WCKG posted a twelve month high, 1.7 12+ with a 281k cume. Steve's performance will provide the new format with a solid PMD lift in their fall book. AMD, 25-54, The Morning Fix beat the CKG O&A + GM combo. Middays with one hour of GM, S&T and one hour of Steve, posting a 2.5 25-54 which placed the daypart 16th and ahead of Love, 780 and WLUP. My sense is the 2pm hour was, likely, the primary driver.


1 comments:

dave said...

From email:

My daughter Katie's soccer coach always would expel the virtues of the 24 hour day. He said, "8 hours for work, 8 hours for play, and 8 hours for rest". I always remembered that. The great thing about doing something you love for a profession is that the work and the play seem to meld together. Young Dave is so correct on "the play is the thing". Maybe that's what drove so many of us to get into this crazy business. It's a job that you can do with fun and pleasure and it doesn't seem like a job at all. The paradigm must shift from sales first to the show first and then we will witness how dramatically the bottom line will improve. When we put money first, money will elude us. When the greater mission is first and is driven by passion and talent, watch the money pour in. Agreed, show business must put the show first and when that happens, the business will be right again. In order for our business to survive, this must happen and my prediction is that it will. An amazing thing happens when the survival instinct kicks in....most of the time, people not only survive but they thrive especially in this great country. It's the American spirit and it's still alive and well. The future of radio is bright and here's a great big fat raspberry to all you naysayers.

Tom Kent