Tuesday, June 24, 2008

"While the right to talk may be the beginning of freedom, the necessity of listening is what makes the right important." Walter Lippmann

"Silence is an answer to a wise man." Euripides

"The attempt and not the deed confounds us." Shakespeare

Today's image: Peaceful Reflections by ballycroy. Awesome. Thanks for sharing.

Fine line drawn by Dave Winer..."FriendFeed is to Twitter as WordPress is to Blogger" [via Twitter]

Marc Benioff, Salesforce.com CEO: "The dead-end suggestion box and the auto-reply are symbols of corporate indifference and are no longer tolerated." Jeff Jarvis shares that remark and goes on to write "But the real question for companies and institutions is how willing they are to let their constituents into the process of doing their jobs. Can customers help design products? Can citizens write legislation? Can readers suggest stories newspapers should cover? Your constituents are already talking about you and joining a conversation with them is a fine first step. But are you willing to let them sit at the next desk to work with you? Will you be that open?" Read Jeff's entire article via The Guardian here. Kudos, Jeff. Jeff is also blogging on the FCC here.

Getting Schooled: Bravos to Entercom. They're creating truly unique experiences for aspiring musicians and music fans - encounters with their favorite artists. They've signed retailer Guitar Center as sponsor. They've created web assets to support the initiative [Get Schooled with Guitar Center], listeners qualify to participate via radio station websites. A very cool concept and well done. Creating memorable experiences, real dream come true moments, is powerful magic. My suggestion is this may represent an excellent opportunity for MasterCard sponsorship, what Entercom is creating are moments that one can not purchase, they are indeed "priceless." My thanks to Emily DiTomo for the tip.

Culture of the tribe: Jay Rosen has written an important piece on the brave new world of semi-pro journalism [Open Systems, Closed Systems and Trauma in the Press].

Can you hear me now? Might want to check your website as a listener or viewer would in attempting to contact you. Broadcast site after broadcast site feature Contact Us pages filled with email addresses, however, very few provide the primary telephone number. Getting in touch with station based colleagues and not having their direct dials often means visiting their website. More often than not one finds numbers for the studio, the newsroom, the sales department but no mention of the main number. Thinking my best bet is the sales dept I often call that number, usually get voicemail and typically become captive to the automated attendant. Provide the main number, answer your phone. My sense is there's competitive advantage here as no one is doing this.

Congrats & cheers: Patrick Goldstein adding a blog, The Big Picture, to his weekly LA Times column on media, entertainment and pop culture. Bonneville, Chicago on their trend, two stations in the top ten, 25-54 (WTMX & WDRV). CBS' Norm Winer on again posting a top ten money demo showing for WXRT.

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