"Error is not a fault of our knowledge, but a mistake of our judgment giving assent to that which is not true." John Locke

"I don't want any yes men around me. I want everyone to tell me the truth - even though it costs him his job." Samuel Goldwyn

"To know one's ignorance is the best part of knowledge." Lao-Tse

Today's image: Thinking by Sidereal. Wonderful. Thanks for sharing.

What did we learn this year?
What will our business be?

It's budget season in media. Each year at this time clients invite us to participate in their planning process. Over the years we have developed a set of discovery learning tools that help teams to better understand their problems and challenges. We begin with a series of questions. What did we learn this year? What is happening? What is not happening? What can we do to influence the action? What will our business be in 2009? Being involved in these planning sessions provides our team with a richer perspective on local media markets. This insight becomes valuable when we are developing the econometric models used to produce our annual ad spend forecast.

Congrats & cheers: Rock radio programming ace Fred Jacobs and crew have put the finishing touches on their agenda. Next week in Austin they'll present their 13th Jacobs Media Summit. Looks to be their best evah. Don't miss it if you can, all the smart kids will be there. More info here. Tom Webster, new media maven in residence at Edison Media Research, promoted to VP Strategy & Marketing. Well deserved. Release here.

Bonus: Neil Perkin blogs on leadership here and shares a cartoon on making money from social media here. Thanks to radio programming rock star Dave Logan for the tip.