Thursday, November 01, 2007

"If your actions inspire others to dream more, learn more, do more and become more, you are a leader." John Quincy Adams

"If you can dream it, you can do it." Walt Disney

"Great spirits have always encountered violent opposition from mediocre minds." Albert Einstein

Today's image:
De-Commodification by Hugh MacLeod. Thanks Hugh!

Highly recommended - Hugh's thoughts on "de-commodification" here. Kudos; Well said, Hugh.

All that's important is what comes out of the speakers,
what's on the screen(s).
Everything else is a footnote.

Are you dramatically different? How? What, exactly, is engaging, arresting, game-changing and breathtaking about your work?

A recent projection by Labor named radio one of the slow growth industry segments. Chasing the data release Fred Jacobs blogs about The Graveyard Shift here. Bravos to Fred. My sense is while those overnight and weekend shifts are, indeed, all but gone, the opportunities for youth to create original audio and video has never been more robust. Youth no longer needs an employer to provide distribution (i.e., the overnight or weekend gig). It is now possible for you to create your own TV network from home (e.g., Mogulus). Fred forgot to mention something. A number of us working in broadcast actually began our careers at home playing radio. The difference today (and tomorrow) is kids can actually play radio or TV for real. There is no lack of talent out there. Amanda's jump from online streaming video to ABC television network gig is but one example. Entry level affiliate station job not needed. The simple facts are there's a new generation of very creative young folks making things happen. Some might just be too busy making great audio and video to have any interest whatsoever in some eight dollar an hour entry level job. This is perhaps especially true for the best and brightest. Why would they care to sign on? Why would they be excited about reading the cards and playing someone else's format when they can create their own. On their laptop, on the fly.

We have a leadership problem.

It's a risk management mindset combined with a massive failure of imagination. If, in fact, the youth are no longer knocking on our doors (a suggestion I am not fully willing to accept), then we need to reinvent HR, reboot entry level opportunity. We need to stop complaining. We must learn to face reality as it is, not as it was nor as we wish it to be. We need to get serious about a future beyond next quarter. We need to understand it's no longer about radio or TV, it's about audio and video. Physician, heal thyself!

My thought is the market, the need, for card reading disc jockeys is beyond the best-used by date. The jobs that once afforded a modest living to average, grade C, announcers are gone. The market, the need, for personalities, truly gifted talent, has never been greater. The performers that make a difference, those that add value and create wealth are having another great year. They've earned it.


Anonymous said...


You have said it so well. My daughter makes more money on her website than she would be paid taking on an entry level media job. She writes, records and sells her audio using a tip jar. She does it for fun. It's helping to pay for university. Radio and TV entry level jobs are NOT fun.

Love your blog. Cheers.