"...so much of what I do is just being present and listening for that right sound."

"I don't want to make a decision for the wrong reason. The most important thing we have to do now is get the art right. So many of the decisions at these companies have not been about the music...I still believe that if an artist gains the belief of the listener, then anything is possible."

"...it's only this ability to listen and try to coach the artist to be the best they can from the perspective of a fan."

"...we're in the art business." Rick Rubin

"The music business, as a whole, has lost its faith in content...panic has set in, and it's no longer about making music, it's all about how to sell music." David Geffen

Lynn Hirschberg has written a simply wonderful story. The New York Times Magazine cover story today is a must-read. Read it, share it, read it again, talk about it. Rick Rubin understands, as too few do, that it's all about the art. Bravos to Lynn! Read the article here.