Tuesday, August 26, 2008

"Nothing fails like success because we don't learn from it. We learn only from failure." Kenneth Boulding

"The opposite of talking isn't listening. The opposite of talking is waiting." Fran Lebowitz

"People count up the faults of those who are keeping them waiting." French proverb

Today's image: Color Expression by rt44man. Wonderful. Thanks for sharing.

Metrics & Testing

Trade secrets: On the day job we strongly recommend clients make use of a daily dashboard to track performance metrics. Further, we believe testing, experimentation, offers outstanding ROI.

Google web analytics ace Avinash Kaushik suggests investing one hour a day using analytic tools, experience has taught our team there is significant wisdom in his suggestion. Should you not be using Google Analytics it is our suggestion you sign-up today. More info here.

Sridhar blogging at Zoho has pulled together some interesting information and features the following data in the post Why We Compete with Google...

For each company below - Annual Rev in $Bil/Rev per Emp in 000/Profit per Emp in 000

Google - 16.6/847/214
Microsoft - 60.42/664/194
eBay - 8.1/523/103
Adobe - 3.16/454/103
Yahoo - 6.97/487/46
Salesforce.com - 0.75/262/7

We have selected only some of the firms listed in the post and ranked these by profit per employee. Should Sridhar be correct in the arithmetic and we have no reason to doubt the numbers, Google is doing an exceptional job of producing revenue and profit on a per employee basis. Sridar's entire post is here.

The encouraging news here is we are aware of some broadcast operations that are producing revenues north of $847,000 per employee and those same operations generate profit per employee greater than $214,000. How does your team compare?

Bonus: Internets rock star Clay Shirky talks with Bob Garfield about Twitter. How Tweet It Is, audio and transcript, via On The Media here.

Local, local, local: LR contributor Don Day has done an excellent overview of what's happening in local media. Highly recommended post, The battle for local: The Players, w/comments here. Bravos, Don!

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