Wednesday, January 09, 2008

"It is only with the heart that one can see rightly. What is essential is invisible to the eye." Antoine de Saint-Exupery

"To gaze is to think." Salvador Dali

"I shut my eyes in order to see." Paul Gauguin

Today's image: Art Supply Vortex by taylorkoa22. Wonderful. Thanks for sharing.

The top two stories in this morning's Inside Radio concern the HD Radio Alliance.

Peter Ferrara tells IR as many as 1.5 million receivers "could be sold" in the coming months. That's good news. We have set a performance expectation, established a measurable business objective. The same paragraph references "the estimate of one million units already in-use." This would seem to be an error of fact. The last number heard was 500,000 units sold over the last 20 months or so. How many units have actually been sold? What's needed here is a full disclosure. All involved will benefit from transparency.

We also learn this morning that GSD&M was chosen because of results produced for BMW using a share of the HD Radio Alliance radio inventory. What were those results exactly? Let's get a testimonial from BMW's CMO on the power of radio advertising. While we're at it, let's invite that CMO and a representative from GSD&M to speak at RAB 2008. They can deliver a case study.

Bravos to Peter for inviting ideas on the 2008 campaign. "The more we have input, the better we're going to get at it" he tells IR. Here are three suggestions:

Let's get some research into the field to measure the messaging.

Let's tag the messaging directing listeners to the site, we need to put the web to work, help deliver the mail and compliment the broadcast messaging. Station main pages should also feature an HD Radio badge above the fold linking to the hdradio domain.

Let's open a serious and candid industry conversation putting everything on the table.

Congrats & cheers: Top ten in the city, 25-54, fall book. 1) WSKQ tied WLTW 2) WBLS 3)WRKS 4) WHTZ 5) WPAT 6) WAXQ 7) WKTU 8) WCBS-FM 9) WWFS 10) WQHT. #1 18-34 a tie between WQHT and WHTZ. Special honors to the crews at Z100, WSKQ, WLTW and WBLS, they have again proven it possible to deliver top five rankings 18-34 and 25-54.