Photo: flatwater by Bucky4 Very cool. Thank you!

"Don't part with your illusions. When they are gone you may still exist, but you have ceased to live." Mark Twain

"Know the true value of time; snatch, seize, and enjoy every moment of it. No idleness, no laziness or procrastination." Lord Chesterfield

"The universe is full of magical things, patiently waiting for our wits to grow sharper." Eden Philpotts

Brier Dudley writes Ten thoughts about the iPhone. Thanks to Dave Winer for the tip. Speaking of Dave, he is totally spot-on about his "feelings" with regard to his iPhone...

"You don't want to give it to someone, you want to just hold it. I know it sounds silly and dorky, geez it's just a phone, after all, but it's not. It's a totem. A symbol. A charm. A fortune cookie. It's personal. It's mine."

Purchase behaviors are driven not by logic, not by reason but by emotion, by feelings. Dave's suggestion captures the reality of the matter in two words..."It's personal." It's always personal. Reality is perception, the perceptions deeply related to personal experience. Bravo Dave! (As a rabid BMW owner I can relate to, appreciate and respect what Dave says about the ultimate driving machine)

Cable Q2 Averages (news/talk): O'Reilly continues #1 in HH (1,734,000), P2+ (2,211,000) and 25-54 (442,000). The other 25-54 nightside leaders...

2. Greta 381,000
3. H&C 371,000
4. Shep 298,000
5. King 284,000
6. Brit 257,000
7. Anderson 253,000
8. Dobbs 233,000
9. Olbermann 198,000
10. Grace 187,000

Others...Scarborough 158,000; Hardball 129,000; Glenn Beck 111,000; Deutsch 72,000; On the Money 44,000.

Overall, Cable prime Q2 leaders: 1) USA 2) TNT 3) TBS 4) Fox News 5) Lifetime 6) ESPN 7) Toon 8) Discovery 9) N@N 10) A&E

Breakfast shows: Fox & Friends 275,000; MSNBC 165,000; CNN 154,000; Squawk on the Street 9A 116,000; CNBC Morning Call 109,00

Misc notes: CNN's Democratic Primary Debate averaged 2.8 mil viewers, besting all other debates of this election cycle to date. Charles wins the 6:30 race in Q2 (total/25-54) 7,990,000/2,440,000; Brian 7,540,000/2,310,000; Katie 6,130,000/1,940,000.

Must fix TV: "We're going to have to reinvent the broadcast television business. Advertisers aren't getting the value out of a 30-second spot that they used to, so we need to help them deliver impressions in a way that the audience won't ignore or skip." Marc Graboff, NBC TV. Read the entire Fortune interview by Barney Gimbel here. Good job Barney!

Bonus: NBC Universal CEO Jeff Zucker gives his view from the top, in two parts, FT.com video here.