"Leadership involves remembering past mistakes, an analysis of today's achievements, and a well grounded imagination in visualizing the problems of the future." Stanley C. Allyn
"We make way for the man who boldly pushes past us." Christian Bovee
"One of the greatest victories you can gain over a man is to beat him at politeness." Josh Billings
It's the dramatic difference! that Tom Peters rants about (thank you very much TP!).
It's the essence of the Rosser Reeves USP, the heart of the Trout & Ries positioning premise and the real secret of the Seth Godin purple cow.
Creating contrast is, in fact, the single most critical factor in every winning political campaign. It's what Ailes gets, what Klein is doing his best to make happen and, clearly, what Abrams fails to grasp. In the last century we called it "integrity in the short listen" or "impact in the short viewing" or "perceptions on the first visit." They all hold true today. How exactly is your "brand" experience dramatically different (and memorable)?
In my experience (day jobs), creating contrast has been the key to producing winning results, truly remarkable achievements and progress, in every single broadcast, cable, online, political and retail endeavor where we have been fortunate to be involved.
Don't even consider winning your market without first thinking about, imagining, adopting and committing to a very serious contrast strategy.
21st century challenge: get different
Contrast! Remember the words of Emile Zola "I am here to live out loud."