Friday, August 17, 2007












Be an advocate

To be a successful and effective leader one needs to be an advocate.

The broadcast leader as advocate:

The general manager is an advocate for ownership and for the enterprise. The sales manager is an advocate for the advertiser and for the seller. The program director is an advocate for the listener or viewer and for the talent.

Wanted: Great general managers. Now, more than ever.

Today's image: Moon over Monona 3 by Dr Starbuck. Beautiful shot. Thank you.

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