Wednesday, August 15, 2007

"Because a fellow has failed once or twice, or a dozen times, you don't want to set him down as a failure till he's dead or loses his courage - and that's the same thing." George Horace Lorimer

"Perfection does not exist; to understand it is the triumph of human intelligence; to expect to possess it is the most dangerous kind of madness." Alfred de Musset

"Nothing can be so amusingly arrogant as a young man who has just discovered an old idea and thinks it is his own." Sidney Harris

The play's the thing

In answer to yesterday's question. 80% talent, 20% advertising and promotion. Talent over advertising and promotion.

This exercise comes from an actual engagement, a project we were involved with in 2005. One of the fun parts of the day job is being involved in startups and turnarounds. The very best advertising and marketing campaign that money can buy is committing great radio. All that's important is what comes out of the speakers, what's on the screen(s), everything else is a footnote. Great radio serves as it's own advertising and promotion. Why then should you spend any ad and promo money at launch? Two reasons: support sales and get the staff excited.

Bonus: Petey Greene - How to Eat Watermelon. Think twice.

Congrats & cheers: Don Anthony
on another successful Morning Show Boot Camp, that's 19 in a row.

In the inside-the-inside-the-beltway game the NAB gets some, uh, "help" yeah, that's it, and Mel takes a body blow; play the video below for the details. The ad hoc consumer interest group, not just for the telcos anymore, bravo C3SR