Photo: Just Drive She Said by Thomas Hawk. Wonderful! Thank you.

"Too many pieces of music finish too long after the end." Igor Stravinsky

"Whatever women do they must do twice as well as men to be thought half as good. Luckily, this is not difficult." Charlotte Whitton

"A poem is never finished, only abandoned." Paul Valery

Rabbit, rabbit

Half a loaf: The FCC issued rules for the 700MHz auction yesterday. Tom Evslin blogs First Impression - FCC Rules for the 700 MHz Auction. Google's Richard Whitt weighs in blogging Signs of real progress at the FCC. Cory Boles covers the story for WSJ FCC Backs Open Spectrum Access. John Markoff and Matt Richtel are on it for NYT FCC Hands Google a Partial Victory. The good news here is the commission has clearly favored open access to software and devices. To get into the auction you'll need the minimum reserve - $4.6Bil. The bad news here is if you want to play you've got to pay as the commission will not allow any reselling of the spectrum.

Smartest guy in the biz: No matter your opinion of his dead tree assets or his Fox News operation, one must give credit to Rupert Murdoch for being smart, very smart. As David Carr said in this morning's NYT "Note to other media moguls keeping track at home: Mr. Murdoch just bought the scorecard."

Can Murdoch Charge for WSJ.com and Give It Away Too? Good piece by Saul Hansell via NYT. Deal Will Test a Media Titan's Instincts Martin Peers, Suzanne Vranica and Stephanie Kang via WSJ

One day, in the not too distant future, when we are all plugged into and participating in the great information matrix, we will look with bemused astonishment at what we once called news. Michael Rosenblum - The Information "Explosion" First 08 candidate to engage Michael as an adviser gets ten IQ points.

Bonus: Go Deep, show 15 is now available. Download the cool webcast here. Bravo Bruce! Outstanding show.

Excuse me, Waiter! “I’m not going to say the word drunk. They were very happy. They were very excited.” As well they should have been. A wealthy gentleman nearby had been buying them their drinks, which included bottles of Montrachet, Cristal and Cheval Blanc. The total bill came to more than $7,000" Frank Bruni via NYT Fine Diner to Riffraff: Tipsy Tales of 4-Star Benders

Congrats & cheers: WSJ writers and editors for their excellent job covering the Dow Jones sale process. Truly, Pulitzer quality reporting. Dave Logan and crew on their launch of The New B973. David Faber on breaking and owning the Dow Jones story. Bob Hamilton on another great book in Miami. Youngsy, Dic Youngs, 46 years on the air in Des Moines, 42 of those at KIOA, a living legend of wireless, steps down from his pm drive show. He will continue hosting his Original Saturday Night Oldies Show on cluster-mate KRNT.