Photo credit: Bravo 99 GWL Traffic Lights Kudos and thanks, cool pic
"2007 will be THE turning point year in the struggle for local supremacy, and those who do not address it immediately will find themselves being nothing more than content creators feeding the same companies that have descended upon us to pull money from our local markets. Not everyone will survive a shift in media power from content companies to those that aggregate content, and while I suspect we might see attempts by mainstream media companies to fight it, the two need each other. And make no mistake, this is all about money, serious money." Terry Heaton
Bravo and kudos to Terry Heaton on another excellent post. Terry writes about three trends he reasons to be significant in the new year...
- The big media story of 2007 - the discovery (or rediscovery) of what is meant by the word "community."
- Internal and external pressures to bring creation, control and maintenance of a local media's website into the operation of the local media company instead of farming out the responsibility to third-party providers.
- The shift of the internet's center away from text and towards video.
Since 2000 I have been writing and talking about the significant issues broadcasters have an urgent need to address, those have included the three trends referenced in Terry's writing.
My final post of 2005 offered some random notes including a list of 2006 HOT and NOT items. A full scorecard later, got some right, got a bunch dead wrong, but mentioned as HOT were social media and video. In that same post...
"Having significant capital committed and not acquiring the ABC Radio assets, a private equity group will acquire a major radio group not now nor previously for sale." But I had no idea it would turn out to be Clear Channel.
Just off the road and back in the office playing catch-up. My thanks and congrats to team Arbitron on a simply excellent Fly-In, the best ever! Lots to share in a coming post.
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