Tuesday, June 05, 2007

Photo:Italy June 2007 by Dave Winer Great shot Dave! Thank you.

If you use RSS, enjoy a blog or a podcast you may wish to thank Dave Winer. He was involved in bringing us all three (among other things). Dave is one of the most authentic voices on the web. Follow his adventures on the continent here.

"Nothing is cheap which is superfluous, for what one does not need, is dear at a penny." Plutarch

"We are shaped and fashioned by what we love." Goethe

"The great menace to the life of an industry is individual self-complacency." David Sarnoff

KSFX Redux:
Tom Teuber checks in with news from Tom Yates. We now add the name of another late 1970s GM - Paul Cassidy, former GSM of KLOS. Yates says Paul returned to LA joining Century's KWST after his bay area stint. Thanks to the Toms.

Borrell Associates: Local online to reach $7.5 billion, up 31.6% from last year. The new projections suggest the dead tree guys are winning, leading with a 35.9 share of the local online. Pure play internet folks (Google, Yahoo, et al) place with a 33.2% take. Yellow pages show with 11.7%. Local magazines 9.2%, TV 7.7% and radio 2.2%. Broadcast has some serious catching up to do. Example - WaPo now generates about 11% of their gross revenues online. Broadcast continues to lag due to a leadership problem. We need to stop expecting our main channel sellers to get the job done. Nothing will substitute for fielding a team of dedicated online sellers. Continuing to move forward assigning our sellers the burden of an online budget will not deliver the results, will not improve share. Seriously, it's time to get serious about the web. Very serious.

Broadcast enjoys the unique advantages of reach, influence and targeting. Our continued ubiquity is contingent on our ability to get our programming on every possible platform. The rights and fee issues related to streaming are subordinate to the far bigger picture, the strategic matters at hand, getting into and winning the new game.

Big doings in French Lick! The Mid-States Broadcast Futures Summit happens in July at the French Lick Resort Casino. A historic collaborative gathering of the first and second tribes of wireless sponsored by the state broadcaster associations of Illinois, Indiana, Kentucky, and Ohio. I have been honored by an invitation to participate. Lindsay Wood Davis will lead a discussion of "radio's best practices." I will join in the candid conversation along with Dean Sorenson and Dave Shepherd. Should be lots of fun. Lindsay Wood Davis has set up a blog and invites your comments. Check it out here. See you there!


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