Thursday, June 28, 2007

"Wood burns because it has the proper stuff in it; and a man becomes famous because he has the proper stuff in him." Goethe

"Whatever course you have chosen for yourself, it will not be a chore but an adventure if you bring to it a sense of the glory of striving - if your sights are set far above the merely secure and mediocre." David Sarnoff

"He is the best leader who most fully understands the nature of things, so that his plans are not doomed to ultimate failure; who possesses an active, far-ranging imagination which can see many possibilities; who has a sense of values, so that among possibilities he is able to choose the most excellent; who has a sense of order, to give form, design and program to the values and purposes he selects; who has practical sense and judgment, and so uses the most feasible means to accomplish his ends; and who has the energy and enthusiasm to carry his plans persistently toward fruition." Arthur E. Morgan

"Confirm the instructions you give others, and their commitments, in writing. Don't assume it will get done!" William Swanson

Swanson's Unwritten Rules of Management:
unwritten rule number eleven...

"The point is that we often believe we have communicated clearly when we have only transmitted clearly. It is just as important to make sure that the message has been properly received and that you and your team agree on what everybody is committing to.

Confirming instructions and commitments in writing helps to give structure to the communications process and to ensure that everybody knows what needs to be done, and who will do it.

In addition, verbally ask others to replay your instructions back to you, then put the instructions in your own words and make sure you still get an affirmative nod from the recipients.

Keep the confirmation of instructions and commitments clear and crisp so as not to bureaucratize the process."

Bravo to William Sullivan! Dedicating understandings to the written word is important for all involved. Equally important is his suggestion to ask others to "replay your instructions back to you." Smart, very smart. Please keep in mind, it's not what you say that's important, it's what they hear.

In my experience, there are eight words that will help you to make a complete and total difference in practically every outcome; it's one of the secrets that sets the winners apart from everyone else. It's one of the golden rules of business, break it and you put yourself at risk, you set yourself up for failure or, in the least, a potentially expensive disagreement. Here are eight words to live by, no exceptions, period...

"If it's not in writing, it's not real"

Google's Marissa Mayer on The Future of Search, a presentation at Searchnomics 2007. Nitin Karandikar provides an excellent recap via Read/Write Web here. Jeremiah Owyang offers up good detail on Marissa's session via Web Strategy here. Kudos to Nitin and Jeremiah for their outstanding coverage of the session.

Danger, Will Robinson: FTC suggests caution in any Net Neutrality regulation. Staci D. Kramer has the story via paidContent here. My sense is this, properly, is an FCC issue. By their 5-0 vote to do nothing the FTC leaves any decision making to others. The telecom tribe will read this FTC report adoption as favorable.

Very cool iPhone vid: NYT's Dave Pogue shows off his new phone here (YouTube). Bravo Dave, very well done!

Oldies revisited, again: Sean Ross reviews the bidding on oldies..."Oldies broadcasters have to ask themselves: What can they do to reactivate the passion for the format that now manifests itself as several potential shares' worth of phantom cume? Stations hear from those listeners when they change format. But broadcasters--particularly those considering new Oldies stations--need to figure out how to activate that passion now." Bravo Sean! Read his entire post with comments here.

Bonus: Bruce Ravid weighs in with a field report to wit "I was recently in the bay area for a few days...I thought that KFOG was the most compelling station that I heard in the market. I've always thought Benson has done a good job, but it seemed even more enjoyable this time around." Kudos to Dave Benson and team on getting the Ravid Rave and thanks, as always, to Bruce for the intel. Bruce has posted his latest Go Deep webcast here. Highly recommended.