"The victory of success is half won when one gains the habit of work." Sarah K. Bolton
"The fact that people do not understand and respect the very best things, such as Mozart's concertos, is what permits men like us to become famous." Johannes Brahms
"When I die, I'm leaving my body to science fiction." Steven Wright
Today's image: Atardece el sol by Hernan P. Wonderful. Thank you for sharing.
Good reads: Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Burnoff. (Amazon info, blog) The Wealth of Networks by Yochai Benkler (WikiNotes, free PDF download). Both highly recommended.
Congrats & cheers: Steve Safran bows MediaReinvent now in Very Beta. Add it to your reader.
Promise vs Performance
Opinions of the ongoing efforts by the HD Radio Alliance and early judgments of Radio 2020 are mixed. For the purposes of this post let's stipulate that the goals and objectives of both Radio 2020 and the HD Radio Alliance are the stuff of noble ambition. Further, let's agree, without objection, that the magnitude of resources being invested is not insignificant. Therefore, it seems fair and reasonable to ask "What's the ROI?" My thought is - absent all of any industry feel good generated by these endeavors - what measurable results are being produced? It's time for some pragmatism about execution.
Specific, Measurable, Attainable, Realistic, Timely - S.M.A.R.T.
Radio 2020 and the HD Radio Alliance will each benefit by establishing goals and openly sharing those with industry.
Once goals are established related scorecards should be created.
Let me suggest scorecards be behavior focused and employ standards. For Radio 2020 a number of metrics are now available including ratings and share of ad spend. For example, should the goals of Radio 2020 be to improve 18-34 listening levels and increase share of ad spend, performance against these goals can be tracked. For the HD Radio Alliance we'll need retail sales data (e.g., NPD) to determine if the current drive to upgrade is working and if so how effectively.
Perceptual research involving consumers, customers and industry can be valuable in gaining a better understanding of expressed behaviors. Additionally research could help "course correct" initiatives providing insights into any patterns, trends or changes in perceptions, attitudes, values and beliefs.
Accountability separates the schnapsidee from the serious.
We need to be able to recognize and differentiate activity and progress. We also need to be able to grasp the true context of any progress. Therefore, leadership of Radio 2020 and the HD Radio Alliance should commit to nothing less than full and complete disclosure. Transparency will ensure a more robust and honest industry discussion. Moreover, transparency will provide a clarity of focus and the safeguards needed to lessen if not prevent ineffective investment of valuable resources.
It is in the best interest of all involved that leadership be held accountable for producing results. For this to happen we have an urgent need for specifics, a need for the deep detail; we need to know the goals and we need to know the results being produced. We need to have a serious and open industry discussion about what's happening and what's not happening. The work of Radio 2020 and the HD Radio Alliance should be work that matters, work that makes a difference.
Let's agree, the potential benefits of this work merit nothing less than full and complete disclosure.
Transparency will more fully engage an industry, promote a deeper, richer creative collaboration and it's the right thing to do.