Monday, February 04, 2008

"A clever person solves a problem. A wise person avoids it." Albert Einstein

"Great minds discuss ideas; average minds discuss events; small minds discuss people." Eleanor Roosevelt

"Opportunities multiply as they are seized." Sun Tzu

Image: Room 7 by Lost America. Amazing. Thanks for sharing.

Interesting discussion of online advertising at last week's OnMedia NYC. Tolman Geffs, managing director at The Jordan Edmiston Group led the conversation. When will online advertising dollars catch up with online viewership? Session video here.

Tolman shared some stats - Ad spend per household (domestic US)...

Newspapers $446
Broadcast TV $383
Cable TV $187
Radio $164
Internet $152

While engagement remains one of most-used buzzwords in the ad game there is not yet agreement on what it means, no generally accepted definition, there are no standards of engagement at this point. It seems to me a more critical measure is attention of which engagement is a moving part, as is participation.

An excellent point was made during Tolman's session. The early internet measurement tools were created by engineers. Hits were the most common measure in the last century (essentially server calls for files). We've moved on to page views and unique visitors but we still have not reached a universal agreement on how those measures are defined.

Accountability is at the heart of this issue. It's what agency folks need to have confidence in the buy.

Congrats & cheers: Rob Barnett and his My Damn Channel team are off to a great '08 posting over one million unique visitors in January. New look/feel and all new features set to debut this Thursday, then next week three new shows join the fold. Check out the latest MDC viral smash You Suck at Photoshop #1

Spanish red: Abadia Retuerta Rivola 2003. A blend of Tempranillo and Cabernet Sauvignon. A really good value at $15 or less.