Wednesday, February 27, 2008

"Restless is discontent and discontent is the first necessity of progress." Thomas Edison

"The best and most solid work was done in the wilderness of minority." Gandhi

"Nobody cares how much you know, until they know how much you care." Theodore Roosevelt

Today's image: untitled by Lo Zingaro. Beautiful. Thank you very much.

Dead tree & broadcast reduced: Kimberly-Clark expects to spend on 46% of its budget on TV this year, down from 60% in 2004. Related AdAge story. Image: Adage.

Dean Singleton speaking at this weeks NAA Marketing Conference..."Giving ourselves a bad image is a problem. It's part of our DNA, and readers don't care what is going on in the newsroom. We over-report it. If we need to downsize newsrooms, we maybe should start with the media reporters."

Video: My Damn Channel's You Suck at Photoshop #7. Congrats to Rob Barnett and crew! One of this week's top favs on YouTube.

Getting it right: Tom Asacker teaches us how to "prejudge any ad or other piece of marcom" in four steps...

"1. See the flower.

The first thing an ad must do is grab the attention of the audience. Therefore it must be different; different enough that the audience pauses and says, "Huh? What's that?" This is difficult to do with a TV ad. We tend to multi task with the television humming in the background."

Read Tom's entire post here. Kudos, Tom! Breaking through, capturing attention, getting them to pay attention really is job one, the first critically important hurdle in messaging.

The early line: Reed Business Information pubs could fetch $2B (via Folio).

Pls make note of it: Scoble's soon to be new home. Hey Robert, set up your feed, please.

Beating the deceased: Page Views Are Dead

Bonus: Frrvrr. I heart those Onion guys.

Congrats & cheers: Fred Jacobs and his Jacobs Media gang, celebrating another jacoBLOG birthday, it's a blog that matters; thanks, Fred. Christina Glorioso named VP Sales & Marketing Partnerships, MTVN (Program Enterprises Group) - smart. Chris Anderson and crew on the eve of another TED - preview (blog). Tim Russert for the last question last night, getting Hillary to talk about the vote, well played, TR.