Thursday, February 23, 2006

"...the aim of marketing is to make selling superflous. The aim of marketing is to know and understand the customer so well that the product or service fits her and sells itself." Peter Drucker

The above taken from The Daily Drucker. If I may suggest one business book that you should buy and read with a highligher this is it. A link to buy the book may be found at right. (FD: this link credits my Amazon Associates account)

Learned yesterday, in answer to my request, Microsoft Office Live does not presently support Microsoft Commerce Manager. Odd. We wanted to add ecommerce to the retail store's Office Live Basics website and thought Microsoft's cart and Paypal's payment process to be a strong approach. So now...

Lots of chatter about Google's new Page Creator. Lots of templates, simple easy to use design. Practical app? Another great way for you to get on the web fast and free. A page I put up this morning here. Posting more later.

"...the last boundary to having a web page (or even having your cat have a web page) goes away" Seth Godin

The back story on Google Page Creator here. The consistently amazing Dave Winer grades the new app a "C" here. Seth opines with comments here. Jump to Page Creator and make your own page here (Google account required).

Later - reading Harold Furchtgott-Roth's new book "A Tough Act to Follow? The Telecommunications Act of 1996 and the Separation of Powers Failure". The former FCC Commish is making a case for overhauling the agency and sharing some stories in the process. Good insider baseball. Amazon info here

On reflection, my sense of the Google Page Creator is net positive - the web goes DIY, no need for "experts" let a thousand flowers bloom. It may be appropriate here to say that "personal sites" will soon cross "Moore's chasm" the velocity enhanced by Google (credit to Seth Godin who said "googlified, it's more likely to spread, to be adopted and to add even more clutter")

Enjoying Doctor Dave's travel writing from Italy, his day by day brief is here