"An organization must be organized for constant change...Entrepreneurial innovation will have to become the very heart and core of management" Peter Drucker

The above liberated from The Daily Drucker. Each time I lead a workshop or give a talk, books are recommended. Each time after such sessions folks ask me "what one business book must I read?" and this year I am suggesting that one must-read book to be The Daily Drucker - you may find a link to order this book via Amazon at right on this page. The book is a gem, read it with a highlight pen.

Douglas Adams writes...

"...we have for the first time been dominated by non-interactive forms of entertainment: cinema, radio, recorded music and television. Before they came along all entertainment was interactive: theatre, music, sport – the performers and audience were there together, and even a respectfully silent audience exerted a powerful shaping presence on the unfolding of whatever drama they were there for. We didn’t need a special word for interactivity in the same way that we don’t (yet) need a special word for people with only one head.

I expect that history will show ‘normal’ mainstream twentieth century media to be the aberration in all this. ‘Please, miss, you mean they could only just sit there and watch? They couldn’t do anything? Didn’t everybody feel terribly isolated or alienated or ignored?’

‘Yes, child, that’s why they all went mad. Before the Restoration.’

‘What was the Restoration again, please, miss?’

‘The end of the twentieth century, child. When we started to get interactivity back.’

Because the Internet is so new we still don’t really understand what it is. We mistake it for a type of publishing or broadcasting, because that’s what we’re used to.

"How to stop Worrying and Learn to Love the Internet" from the Sunday Times, August 1999, here (Thanks to Dr Dave for the pointer). Now that is, indeed, a fresh pov...cinema, radio, recorded music and television...the aberration!

Meanwhile Dr Jay has two interesting posts on offer...

Dick Cheney Did Not Make a Mistake By Not Telling the Press He Shot a Guy, with 500+ comments, here

Guest Writer Andrew Postman: Introduction to the 20th Anniversary Edition of Amusing Ourselves to Death by His Dad, Neil Postman, with 100+ comments here