"Collective solutions to problems start with individual human beings and individual efforts" Leo Burnett

Great to learn, via Robert Feder this morning, that CBS Radio's WSCR will host a radiothon to help Chicago Ed. Clark Weber and Dave Baum will cohost the five hour event on March 13. Bravo and kudos to Mitch Rosen the CBS programming exec (and uber-mensch) who is making this happen. You may read Robert Feder's column here

Should you be reading this and saying...who is Chicago Ed? Allow me to recommend a quick read here.

Imagine being in a situation where the one thing standing in the way of you and good health is money. Being in a situation where having that money allows you to live and enjoy life and not having the money may lead to the end of your way of life. My hope is you are never faced with this situation; needing money to be healthy but not having a job, not even able to work to come up with the money you need to survive. Would you please send what you can, this good man needs our help. Thank you. And a big thanks to Robert Feder for keeping this one on the radar.

Eddie Schwartz Fund,
c/o The Private Bank and Trust Co
10 N. Dearborn
Chicago, IL 60602.

Malcolm Gladwell has started to blog here, cheers!